Kollekt.fm is an Amsterdam based B2B music agency providing brand-tailored & human-curated background music for businesses.
The assignment began with the team's strong belief that their current assets are being under utilised. The brief was to discover new opportunities to unlock new income streams utilising their current assets and expertise, preferably via a SaaS solution.
Before finding the key project direction, multiple new propositions were made and tested through landing pages, though none of them landed.
Before finding the key project direction, multiple new propositions were made and tested through landing pages, though none of them landed.
Tanai Mathur 2024